Poll Position: The Deceptive Misinterpretation of Opinion Polls

March 7, 2010 by Aaron Roberts  
Filed under NEWS

CNN Research Poll
The opponents of health care reform have been making their case by quoting the number 73, as in the percentage of Americans who are “opposed to the health care reform bill and want it scrapped altogether”. So there you have it folks. To paraphrase the conservative talk shows and Fox News, the American people have spoken; an overwhelming majority wants to see this bill killed. Time to move on to other pressing issues.

But wait. Not so fast! Shouldn’t we be a wee bit curious about this number “73%”? How could these robust debates over the past year survived such a huge opposition? If like me you think something’s just not adding up, well you are right to be suspicious. Here’s where that number comes from:

CNN Opinion Poll Source of

The number 73% comes from adding the 48% of those polled who want Congress to create a new bill and the 25% who say scrap the bill altogether and stick with the health care system we currently have. The deception lies in lumping nearly half of the population who want to see a new bill with the far lesser group who wants no changes at all. The Daily Show with Jon Stewart calls out Fox News for using polls to manipulate the results:

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Anchor Management
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Health Care Reform

This is not the first time Fox News has deliberately misrepresented polling results to push a political adgenda. For example, before the invasion of Iraq a poll was released saying that 67% (with a margin of error of plus or minus 3) of Americans support going to war against Iraq only with the support of the UN or international community. The emphasis of the poll was “NO PREEMPTIVE GO AT IT ALONE WAR”. Fox News, however, added the plus three part, shaved off the international support condition part, then every 5-10 minutes on its ticker fed its audience:

70% of Americans support going to war against Iraq

73% of Americans wanting to do away with this health care reform bill disguises the fact that a major part of that number is made up of liberals who want to scrap the bill and start over, not from scratch, but to include a public option. But to leave out that pesky detail only lends credence to the crowd who do not want to see reform if for no other reason but to simply deal President Obama a political defeat. Ironically, adding the 48% to the 25% who wants a similar bill that has already made its way through Congress passed actually means an overwhelming majority of Americans want the health care system reformed, to the tune of 73%!